Guides
Practical guides on websites, email, security and AI automation, picked for hotels & b&bs.
Automate hotel pre-arrival messaging: confirmations, online check-in, arrival times, requests and upsells, with the messaging and pricing rules to check first.
Which schema markup still earns rich results in 2026: Organization, LocalBusiness and Article examples, plus what happened to FAQ and HowTo rich results.
Break LCP into its four sub-parts, find which one is slow, and fix it with preload, fetchpriority, right-sized images and a faster server response.
How to win more hotel direct bookings: a fast website, a smooth booking engine, Hotel schema, Google free booking links and all-in prices under UK and US rules.
Rank in local search in the UK: complete your Google Business Profile, keep name, address and phone consistent, earn genuine reviews and build local pages.
Stop scammers spoofing your email domain with SPF, DKIM and a DMARC policy of p=reject, plus lookalike domain monitoring. A step-by-step plan for any business.
Should you lazy load images? Yes for images below the fold, never for your hero or LCP image. Learn how loading=lazy works and how to stop it slowing your LCP.
How to check an SSL certificate's expiry date, issuer, hostnames and chain in your browser, with OpenSSL or an online SSL checker, and what to fix if it fails.
Free checklist (PDF)
28 practical checks for hotels & b&bs: website speed and mobile, Google Business Profile and reviews, email security, booking and enquiry handling, and AI search visibility. Each one says why it matters, and many link to a free tool that checks it.
Guests remember the person who noticed they were tired, or remembered their name. When the messages, tasks and checks around a stay run quietly in the background, there is more room for that kind of care.
Usually a reply within one business day. No sales sequence, no obligation.
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